Skip to content How to check whether your brand appears in ChatGPT
How to check and measure whether your brand appears in ChatGPT, Gemini and Perplexity answers: questions to test, a monthly log and Google Analytics data.
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Articles on SEO and AI search
SaaS SEO: 7 mistakes I see on software websites
The most common SEO mistakes on SaaS and software websites and how to fix them: keywords, use-case pages, blog, comparisons, languages and AI answers.
What is GEO and how to appear in ChatGPT and Gemini answers
What GEO (generative engine optimisation) is, how AI tools choose the sources they cite, and what to do so your brand appears in their answers.
SEO for small and medium businesses: increase your brand’s visibility
SEO is essential for every business, whatever the size. However, search engine optimization becomes especially important for small and medium-sized companies that, by implementing effective SEO strategies, manage to improve the position of their website pages in search engines. This allows you to increase your brand visibility and attract more qualified traffic. With fierce competition … Read more
Google’s EEAT: how to use ‘experience’ to engage
The rules of the SEO game are always changing, and Google dictates them. One of the latest changes, EEAT, is based on creating and sharing content that includes real experiences. Learn more about EEAT. The world of SEO is dynamic, and to successfully navigate it, it’s important to understand fundamental concepts like EEAT (Experience, Expertise, … Read more
Local SEO: what it is and how to use it
Want to stand out on Google when potential customers search for products or services in your area? The key to success is effectively implementing Local SEO, an indispensable strategy for attracting more customers. Just as traditional SEO focuses on optimizing a website’s pages to improve its positioning in search results, Local SEO is dedicated to … Read more
What is YouTube SEO? Use it to boost your brand
More than just a video social platform, YouTube is a search engine. Hence, an SEO strategy is crucial to gain visibility in the results of a specific search. Learn more about this topic. Since YouTube is the world’s second-largest search engine, it justifies ensuring content production for this platform. In addition to thinking strategically about … Read more
