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Magda Santos
Magda Santos is an independent SEO consultant and the founder of MS Digital Concept. She holds a master’s in Digital Marketing and works with software and B2B tech companies and e-commerce on SEO, content and AI search visibility. She lectures at IPLuso, trains corporate teams, and has spoken at SEO Conference Portugal and PADtalks.
My background
I started out in tourism. For around eight years I worked in incoming tourism, in corporate events and nature tourism, in marketing and consulting. I had done a master’s in Digital Marketing at ISCAP, but in tourism digital always came second. In 2023 I decided to focus on it full time.
Since then I’ve worked as an independent SEO consultant. Most of my clients sell software or technical services to other businesses, and a growing part of the work is making sure they also show up in the answers of AI tools like ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews.
I also teach what I do: I lecture in SEO and digital marketing at IPLuso and train teams in companies and training schools.
In numbers
8years in tourism before SEO
40companies advised
150+articles for a software company
300hof training delivered
Education and talks
| Master’s in Digital Marketing | ISCAP, Porto, 2014–2016 |
| CCP, certificate of pedagogical skills | Certified trainer in Portugal since 2022 |
| SEO Conference Portugal, 1st edition (2024) | Panel with the Comunidade Marco Gouveia SEO community · speaker page |
| PADtalks, 8th edition (15 April 2025) | “SEO in the age of artificial intelligence” (in Portuguese) · programme |
Where I write
| Publication | Type | Articles (in Portuguese) |
|---|---|---|
| Marketeer | Opinion pieces | SEO: o lado que ninguém vê · A entropia digital que nos trouxe a IA · Curadoria algorítmica · IA generativa |
| InvoiceXpress (blog) | Author, 150+ articles | Author page |
Let’s talk?
The first call is free and there’s no commitment. Before it, I look at your site; on the call I show you the three priorities.
