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Case studies
Some of the projects I’ve worked on. Client names are kept confidential, so each one is identified by sector.
Featured case
SaaS for major international sports events
A global product competing with bigger international platforms. I worked on the Search Console analysis, competitor research, the brand voice guide and content production.
+155%impressions
+28%clicks
25→18average position
July to October 2026, compared with the same period in 2025.
Other projects
| Case | Angle | Result |
|---|---|---|
| Smart city software | SEO and AI search visibility for selling to public bodies | +71% clicks in a year, average position from 10.9 to 8.2 and CTR from 3.9% to 6.9% |
| Engineering simulation software for aerospace | Technical B2B SEO and authority content | Clicks almost tripled and average position from 22.2 to 14.4 between August and October 2026 |
| Invoicing and business software | Content at scale | More than 150 bylined articles, from invoicing to marketing and SEO for small businesses (author page, in Portuguese) |
| Cybercompliance consultancy | Regulatory content that AI cites | Average position from 28 to 13.4 year on year. On the NIS2 pages, rewritten with concrete data, CTR doubled in three months (from 0.5% to 1%) |
| Real estate advisory for foreign buyers | E-E-A-T in a YMYL sector | 11.7k impressions in three months, on English-language searches by foreign buyers |
Want results like these?
The first call is free and there’s no commitment. Before it, I look at your site; on the call I show you the three priorities.
